Digital marketing is advertising your product or service through digital channels. Some of these channels include: search engines (Google, Bing, Yahoo), social media (facebook, instagram, twitter, etc.), email, mobile applications (related to specific industries), and websites.
Digital Marketing is a relatively new form of advertising which allows businesses to put their product or service in front of potential customers on demand. Raising awareness, lead generation, and product/service promotions, are just a few examples of campaigns that can be run for your small business.
Many people are unaware of exactly how affordable digital marketing can be for their business. Many industries have not yet caught on to the buzz of digital; competition is able to remain low and many small business owners are able to take advantage of this opportunity.
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